Client
Affinity Business Website Redesign
Year
2026
Affinity Business provides mobile telephony, hosted voice and connectivity solutions to organisations across the UK. Established in 2011 by telecoms specialists with more than 50 years of combined experience, the company combines reliable technology with responsive, personal support.
Elevate redesigned the Affinity Business website to create a modern digital presence that communicates its services more clearly, strengthens its credibility and makes it easier for businesses to find the right communications solution.
The Challenge
Affinity Business had extensive telecoms expertise and a strong service offering, but its previous website no longer reflected the modern technology or level of support the company provides.
The website contained useful information, but the design and content structure made it difficult for visitors to quickly understand the complete offering, key platform benefits and reasons to choose Affinity Business.
The redesigned website needed to:
Modernise the company’s visual identity online
Present its telecoms solutions more clearly
Explain technical features in benefit-led language
Improve navigation across key services
Communicate the value of the my.plan platform
Build trust through experience and partner relationships
Create clearer pathways for potential customers to enquire
Our Approach
We restructured the website around the needs of modern businesses looking for reliable, flexible communications.
The new content focuses on how Affinity Business helps companies connect their teams, manage their communications and control costs. Technical features are supported by clear business benefits, including increased productivity, improved visibility, simpler account management and ongoing expert support.
We also gave Mobile Telephony and Hosted Telephony their own dedicated pages, allowing visitors to explore each solution in greater detail.
What We Delivered
Complete website redesign and development
Modern, technology-focused visual direction
Clearer website structure and navigation
New and improved copy across the core pages
Dedicated Mobile Telephony and Hosted Telephony pages
Stronger positioning for the my.plan connectivity platform
Clear explanations of features and business benefits
Improved calls to action and enquiry pathways
Responsive design for desktop, tablet and mobile
New company messaging centred on experience and support
Partner and credibility-focused sections
A blog area to support future content and SEO activity
Communicating the Benefits of Better Connectivity
Rather than presenting visitors with lists of technical specifications, the redesigned website connects each feature to a meaningful business benefit.
The content explains how Affinity Business can help companies:
Keep office-based, remote and mobile employees connected
Manage mobile and hosted communications through one platform
Monitor usage, activity and expenditure
Reduce overspending with greater account control
Improve call management and customer service
Access reporting, analytics and account insights
Receive ongoing support from experienced telecoms specialists
This makes the company’s offering easier to understand while positioning Affinity Business as a long-term communications partner rather than simply another telecoms provider.
Building a Foundation for Search
The new website introduces clearer page structures, dedicated service content and an insights section that can support Affinity Business’s long-term SEO strategy.
Content such as its guide to the UK PSTN switch-off allows the company to target relevant business searches, answer timely customer questions and demonstrate its telecoms expertise before a potential client makes contact.
The Result
The redesigned website gives Affinity Business a more modern, professional and technology-led digital presence.
Its services are now presented more clearly, the benefits of the my.plan platform are easier to understand, and potential customers have more direct routes to explore solutions and make an enquiry.
The result is a stronger online platform that better reflects Affinity Business’s experience, customer service and ability to keep businesses connected.
Scope of Work
